How To Make Sure That You Are Buying Genuine Diamond Jewellery
Diamond jewellery is beautiful. Nothing matches the desirability of real diamonds set into precious metals – but the cost can be very high. It can break the budgets of many hopeful jewellery owners. That is why many of us are on the lookout for a bargain. Sadly, the old saying 'if it looks too good to be true it probably is' holds when buying discount diamond jewellery, just as it does for many other expensive items.
Here are some things to look out for if you want to snag a real jewellery bargain and, sadly, the essential truth is that cheap items tend to be cheap for a reason. In this article, we will reveal what you need to know to get diamond jewellery at discount prices. You will discover how to buy real diamond jewellery without being scammed.
The Diamond Jewellery Buying Rules That You Need To Know
To be prepared to find discounted diamond jewellery without getting your fingers burned, check these tips before you start your search for a bargain.
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Choose The Right Places To Buy Your Jewellery
Suppose you are looking for a name brand of jewellery. In that case, you should avoid the world of fakes and copies by only buying from a branded store or an authorised retailer, whether online, on the high street or in a shopping mall.
As a further note, when you buy branded diamond jewellery, you will always pay a premium for the brand name. The extra that you will pay has nothing to do with the underlying quality of the jewellery itself. Unless you absolutely must have a Tiffany or Chanel piece, choose your diamond jewellery based upon the diamonds' quality, precious metals, and artistry of the necklace, ring, bracelet, etc. Nobody can deny the emotional value of buying a brand name and the associated bragging rights that go with it!
Avoid buying jewellery from unregulated markets such as social media ads because there is little or no comeback if you are scammed. Auction sites may look attractive, but again, you will have little expectation of making things right if the item you receive does not match up with the vendor's photos and descriptions.
Buying online can be safe when choosing an online specialist retailer with a track record, good Trustpilot reviews, incredible photographs and videos and a return policy. Best of all, only buy jewellery with documentation. That means hallmarks for precious metals, preferably from the UK for British purchases and a certificate from a reputable diamond grading organisation such as the GIA.
Know The Differences Between Real And Fake Diamonds
Nobody expects that you will be an expert in precious metals or be a diamond expert. Still, there are a few things that you can look out for, especially if you are buying second-hand jewellery.
Some diamond imitations can be very hard to spot, even for professionals. The giveaways are often not from the stone itself but the metals and quality of the rest of the item.
Firstly, look at the wear and tear on the jewellery. Imitation diamonds such as cubic zirconia are not as durable as real diamonds. Suppose you see any scratches or chips on the diamond when you look through a magnifier. In that case, the diamond is probably a fake.
In general, cheaper gemstones or imitations are set into inferior metals. Look for the hallmarks on the metal and look out for platinum or gold. Silver is much less expensive and is a metal of choice in cheaper jewellery pieces. If there is no hallmark, the gemstones are unlikely to be real diamonds, no matter how much they sparkle!
Always ask to see the diamond certificate for any piece of diamond jewellery. The best certificates come from the GIA (Gemological Institute of America). Older articles may not have a certificate of any kind. If you are being offered new diamond jewellery, then there should always be a certificate. Just remember that not all diamond certificates have the same reputation as those from the GIA. However, if there is no certificate, then there is real cause for concern!
Have An Expert Appraisal Of The Diamond
The best possible way to ensure that you are being offered the real deal is to have the jewellery assessed by an independent expert.
An expert appraiser is trained to spot a fake diamond or lower quality than is being claimed. They will spot a fake when they see it. Your assessor will tell you if you are being offered a bargain or not, which will give you the peace of mind you need when spending your hard-earned money.
It probably goes without saying that if the seller is unwilling to allow you to have the jewellery you are considering appraised, you should choose not to buy that item!
There Are Genuine Discount Diamond Jewellery Bargains Out There
It might be that having read this article you are discouraged from buying bargain diamond jewellery – don’t be!
Getting a great deal on your next diamond jewellery purchase can be done. Still, it is a matter of managing your expectations. You will not get something for nothing, but you should be able to save money or get more for your money than you might expect.
For example, it is unlikely that you will get the best possible value by buying from a high street jeweller. Their staff costs and high overheads make that impossible. Whatever you buy will be paying the wages of everybody you see in the shop as well as the rent, advertising, and head office costs.
Buying online from a reputable online jewellery store will tend to save you money on any like for like purchase because their costs are much lower. You will probably get a better deal because you will be able to choose from a much more comprehensive range than any single high street jeweller can offer. This means you will be able to find exactly what you want in terms of design, diamond, and precious metal quality. That will give you better value right away because you will not need to compromise on your heart’s desire.
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Buying diamond jewellery is always an important purchase. In the longer term, value is remembered long after the price is forgotten. In 20 or 30 years, you will not remember how much you paid when you wear a favourite piece of diamond jewellery. You will remember only the memories you had while wearing it and the emotional attachments it has for you and the stories you lived and enjoyed while wearing it.
